Go-to-market
on autopilot.

Building is easy. Getting users is hard.

WORKING ON HAVEN, A SAMPLE SLEEP APP
YOUR PART: FOUR MINUTES A DAY
IT MAKES THE CONTENT
It writes and films
your posts.
A video with voiceover
Filmed, edited, captioned
DONE
A six slide carousel
Hook, four tips, one ask
DONE
in
Your founder post
Written in your voice
DONE
IT PUBLISHES
Then posts them,
every single day.
THIS WEEK17 POSTS · 0 FROM YOU
in
IT FINDS BUYERS
It finds your customers
and writes to them.
Dana Reyes
Runs a 40k parent group
REPLIED
Marco Silva
Baby sleep coach
SENT
Found this week41
IT JOINS THE CONVERSATION
It answers the people
already asking.
“How are you surviving the 3am wake-ups?”
“Third night awake. No idea what I am doing wrong.”
YOUR REPLY
Two weeks of notes told us bedtime was 40 minutes too late.
IT GETS YOU SEEN
It pitches the press
and runs your ads.
PITCHED THIS MORNING
The New York TimesBUSINESS INSIDERTechCrunchForbes
ADS TODAY
Never past your cap
$8.40OF $20
CONTENT
PUBLISHING
CUSTOMERS
THREADS
PRESS + ADS
01

It posts for you, daily.

Example: a week of posts for a sample sleep app.

FollowingFor You
VIDEO · 0:24
NIGHT 12
I almost didn’t
post this.
4.2K
310
880
@havensleep
Night 12 and she slept through. Two weeks of notes, one change. #newparents
AI VOICEOVER
havensleep
1 / 6
SAVE THIS FOR TONIGHT
Nobody tells you this about 3am.
The 4 things that finally worked for us.
2 / 6
1 HAVEN · TIP 1
Same wake time, every day.
M
T
W
T
F
S
S
WAKE TIME6:45 every day
3 / 6
2 HAVEN · TIP 2
Cap the last nap at 4pm.
7AM4PM7PM
LAST NAP ENDS 4PM
● NAPS● CAPPED
4 / 6
3 HAVEN · TIP 3
Move bedtime 40 minutes earlier.
BEFORE19:40
AFTER19:00
40 MIN EARLIER
5 / 6
4 HAVEN · TIP 4
Write down every single night.
NIGHTS LOGGED11 of 14
6 / 6
NIGHT 12
She slept through.
NIGHT 1 · 6 WAKE-UPSNIGHT 12 · 0
Get Haven, free →
2,140 318 61K VIEWS
in POSTED FOR YOU
Ana Ruiz
Founder of Haven · 2d
I shouldn’t be saying this as a founder.

I built Haven at 4am holding a baby who would not sleep. Five months of guessing, no pattern, no plan.

So I wrote down every night for two weeks. That became the app.
312 reactions
64 COMMENTS
IMPRESSIONS 8,940
IT MAKES EVERYTHING, THEN POSTS IT 27 PIECES THIS WEEK · 0 FROM YOU
MAKING VIDEO
7 videos
DESIGNING SLIDES
12 slideshows
WRITING POSTS
8 posts
TikTokPOSTED
InstagramPOSTED
FacebookPOSTED
XPOSTED
inLinkedInPOSTED
02

It finds and contacts your customers.

Email and LinkedIn, start to reply.

STEP 1
Setting up your inbox
READY TO SEND
LINKEDIN CONNECTED
STEP 2
Finding potential customers
Dana Reyes · runs a 40k parent group
Marco Silva · baby sleep coach
+39 MORE TODAY
STEP 3
Writing and sending the message
Dana, your group asks about night waking constantly…
STEP 4
Following up, then handing over
Dana replied
OVER TO YOU
@EMAIL
8 SENT TODAY · 3 REPLIES
FINDING POTENTIAL CUSTOMERS
41 FOUND TODAY
WRITING TO DANA REYES · EMAIL
early access for your group
Dana, the parents in Newborn Nights ask about night waking every day. I built a free app that finds the pattern
SENT 08:40, NO INPUT FROM YOU
To Dana Reyes · early access for your group
Dana, the parents in Newborn Nights ask about night waking every day. I built a free app that finds the pattern in a baby's sleep.
She replied. Follow ups stopped.
YOUR TURN
inLINKEDIN
18 INVITES A DAY
CONNECTION REQUEST SENT TO MARCO SILVA MON
MARCO ACCEPTED TUE
Saw your post on wake windows. I built a free app that tracks them for parents. Would love your take before we launch.
Sounds useful, send me the link and I will try it tonight.
LINK SENT AUTOMATICALLY · THU OVER TO YOU
03

It drafts your reply to the right threads.

On Reddit, X and LinkedIn, where people are already asking for what you built.

REDDIT
r/NewParents
340
MJu/mumof2jc · 2h
How are you all surviving the 3am wake-ups?
What helped us was writing down every night for two weeks. The pattern was obvious after that.
WRITTEN FOR YOU
X
2.1K VIEWS
KL@tiredmumof2
Third night in a row awake at 3am. I have no idea what I am doing wrong.
Same here until we tracked it. Turned out bedtime was 40 minutes too late.
READY TO PASTE
inLINKEDIN
1.4K SEEN
Marco Silva
Baby sleep coach
What actually helps parents at 3am?
Tracking beats guessing. Two weeks of notes tells you more than any book.
READY TO PASTE
04

It pitches the right journalists.

Every morning, before you wake up.

READING THE NEWS
PICKING THE STORY
FINDING THE WRITER
WRITING THE PITCH
SENT
STEP 1 · READING THE NEWS
SCANNING
1,240
articles across 40 publications, since 6am
The app economy comes for bedtimeThe New York Times
Parents are tracking everything nowBUSINESS INSIDER
Baby tech raised $2.1bn last yearTechCrunch
The quiet boom in sleep appsTHE VERGE
What new parents actually downloadForbes
The app economy comes for bedtimeThe New York Times
Parents are tracking everything nowBUSINESS INSIDER
Baby tech raised $2.1bn last yearTechCrunch
STEP 2 · PICKING THE STORY
Baby tech raised $2.1bn last yearTechCrunch31% MATCH
The app economy comes for bedtimeThe New York Times94% MATCH
Parents are tracking everything nowBUSINESS INSIDER44% MATCH
One story is about your exact problem, and it ran three days ago.
STEP 3 · FINDING THE WRITER
Marcus Hale
Wrote it · The New York Times
EMAIL FOUND AND VERIFIED
WHY HIM
Covers your exact subject
Asked readers for examples
Writes about small teams
STEP 4 · WRITING THE PITCH
WRITING THE PRESS RELEASE
Haven launches a free sleep tracker for new parents
AND THE EMAIL TO HIM
re: your piece on bedtime apps
Marcus, you asked readers for examples. I built Haven at 4am with a baby who would not sleep, and 3,000 parents now use it
PRESS-RELEASE.PDF SCREENSHOTS.ZIP
STEP 5 · SENT
SENT 07:40, NOTHING FROM YOU
Marcus Hale
Replied: send me the numbers
13 more journalists queued, one story each.
Publications watched40
Pitches sent this week9
Replies2
05

It automatically runs your ads.

Meta and TikTok in one place. It writes them, keeps the winner, kills the rest.

Meta ads CONNECTED
AutoTraction
TikTok ads CONNECTED
TIKTOK
WINNER
H
Haven
SPONSORED
FILMED BY A PARENT · 0:18
3am. Again.
I stopped guessing and wrote down 14 nights. Here is what changed.
$1.90 A SIGNUP Get Haven
INSTAGRAM
TESTING
H
Haven
SPONSORED
TONIGHT’S PLAN
Last nap ends16:00
Bedtime19:00
Expected wake06:45
Stop guessing bedtime.
$3.40 A SIGNUP Install
FACEBOOK
SWITCHED OFF
H
Haven
SPONSORED
“Night 12 she slept through. I cried a bit.”
Dana, mum of two · free to try
$14.80 A SIGNUP Learn more
SPENT TODAY
$8.40OF $20
Signups today9
Best adTikTok
It writes the creative, keeps the winner, and never passes your cap.
It reads the ads already winning in your market, then writes yours from the same recipe.
94 ADS ANALYSED
06

Raising? It pitches investors.

Funds matched, pitched, and every reply in one inbox.

FUNDS THAT MATCH YOU18
Seedline Ventures
Backed 4 consumer health apps this year
SENT
Halden Capital
Writes first cheques to solo founders
REPLIED
Northbound Angels
Ex operators in consumer health
QUEUED
Matched on what they actually invest in, not a scraped list.
THE DECK IT WROTE12 SLIDES
TITLEHaven
PROBLEMParents guess for months
TRACTION
ASK$400k
YOUR INVESTOR INBOX 9 SENT · 2 REPLIES
Halden Capital
“What is your retention after 30 days?”
ANSWERED
Seedline Ventures
Opened the deck twice, no reply yet
FOLLOW UP THU
Northbound Angels
“Can we talk Thursday?”
FOR YOU
Every thread lives here. It answers the routine questions and hands you the real conversations.

Today, while you were building.

STILL RUNNING
TUE · 6 AGENTS
07:02 Read 1,240 articles, found 3 worth pitching PRESS
08:15 Found 41 people who reach new parents OUTREACH
08:40 Sent 12 emails and 4 LinkedIn notes OUTREACH
09:00 Published the video to TikTok and Instagram CONTENT
11:20 Killed the ad costing $14.80 a signup ADS
14:05 ! 2 buyers replied and want to talk YOUR TURN
SIGNUPS THIS WEEK
+96+41%
YOUR TOTAL TIME
4minutes
Two taps to approve, one reply to send.

Built for people who build.

If marketing is the part you keep putting off, this is for you.

Solo founders
The marketing co-founder you never hired.
Builders shipping with AI
Everyone ships now. Getting noticed is the game.
Startup teams already running
Customers, no time. It runs the channels you keep skipping.
FREE, FOREVER
$0
Your positioning, your voice, domain options at real prices, and your first posts.
EVERYTHING RUNNING
$49/month
Content, posting, threads, outreach, ads, press and investors. Domain and ad spend at cost. First 100 on the waitlist get the first month free.
Join the waitlist

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