Ads on autopilot
Coming soon. Meta and TikTok in one place: it will write the ads, keep the winner, kill the rest, and never pass your cap.
Ads are not live yet. This feature is waiting on approvals from Meta and TikTok, and until they come through you cannot connect an ad account. This page describes how it will work, so you know what is coming. Everything else on AutoTraction runs today.
The job to be done
Paid ads are the one channel where being slow costs money rather than just time. A losing ad keeps spending while you are shipping. Testing creative properly means writing several versions, watching them, and switching things off, which is a daily habit rather than a setup task.
The other half of the job is knowing what to write in the first place. Most founders start from a blank ad account and guess, when the ads already working in their market are public.
How it will work, step by step
- You connect Meta and TikTok, and they run in one place.
- You set a cap.
- It reads the ads already winning in your market, then writes yours from the same recipe.
- It runs them.
- It keeps the winner and kills the rest.
- It never passes the cap you set.
That is the mechanism. The creative will come from the same place as the rest of your content: your product, your audience and the voice AutoTraction worked out from your website. The formats it produces today are described on AI TikTok and Instagram carousels for founders.
What you will approve versus what runs
| Step | Who |
|---|---|
| Connecting the ad accounts | You |
| Setting the spend cap | You |
| Reading what is winning in your market | Runs without you |
| Writing the ads | Runs without you |
| Keeping the winner | Runs without you |
| Killing the losers | Runs without you |
The cap is the control that matters. It is the number you set, and nothing will spend past it.
Safety
- Your cap is a hard limit. It will never pass the cap you set.
- Your own ad accounts. Meta and TikTok will run in one place, on accounts you connect.
- Losers get killed, not left running. That is the point of the loop.
- No fake engagement anywhere in the platform. Posting to your own channels goes through official APIs at human pace, and replies on Reddit and X are drafted for you to paste rather than auto-posted.
Two honest limits. The cap is a number you set rather than one the platform picks for you, so the ceiling is your decision to get right. And paid traffic makes an unclear landing page more expensive rather than less, so run the free site grader before you switch anything on.
AutoTraction versus doing it by hand
The by-hand figures below are the rough shape of running a small paid test yourself. They are an estimate of the manual job, not a measurement, and your week will differ. The right-hand column is how it will work once ads launch.
| Task | By hand, per week | With AutoTraction |
|---|---|---|
| Researching what is working in your market | 2 to 3 hours | None |
| Writing ad creative and variants | 2 to 4 hours | None |
| Setting up across two platforms | 1 to 2 hours | Connect once |
| Checking spend daily | 1 to 2 hours | Capped, checked for you |
| Pausing losers, scaling winners | 1 to 2 hours | None |
| Approving and watching the number | Not applicable | Part of a few minutes a week |
A by-hand routine for the channels that are free is in the four-minute marketing routine.
Should you run ads at all?
Probably not first. Ads work best once you already know which message converts, and the unpaid channels tell you that without a cap to manage. Content, weekly posts, drafted replies, email outreach and press all run today on every plan. Get a signal there first, then put budget behind the message that already worked.
Which plan will include it
Ads are not on any plan yet, because they are not live. When they launch, the plan is to include them on every plan, from Solo at $19 a month upward, because every plan runs the whole platform. What differs between plans today is credits, mailboxes and how many campaigns run at once. The plan detail is on the pricing page.
Related: cold email outreach with your own mailbox and press releases and journalist pitches, both of which are live, unpaid channels worth exhausting before you buy traffic.
Can I run ads with AutoTraction today?
Not yet. Ads are coming soon, pending approvals from Meta and TikTok. Everything else in the platform runs today.
Which ad platforms will it run?
Meta and TikTok, in one place.
Can it spend more than I planned?
No. You will set a cap and it will never pass it.
Who will write the ads?
AutoTraction will. It reads the ads already winning in your market and writes yours from the same recipe, then keeps the winner and kills the rest.