LinkedIn for founders
Posts on your own LinkedIn every week and comments drafted for you to paste. LinkedIn outreach is coming soon.
LinkedIn is where the people who can put your product in front of buyers already are, and where a founder's own account outperforms any company page. It is also a channel that punishes volume harder than most, which is why the automation that exists for it has such a bad reputation.
Here is what AutoTraction does on LinkedIn today, and what is not live yet.
What runs today
- Posts on your own LinkedIn. Founder posts in your voice, made every week from your product and posted on a schedule through the week, through LinkedIn's official API. You approve them in a few minutes a week, or let them post on their own.
- Comments drafted for you. It finds LinkedIn threads where people are asking for what you built and drafts a comment for each. You paste it from your own account. It never posts a comment itself, the same as Reddit and X replies.
- Email outreach. The lead research that LinkedIn outreach will use already feeds cold email from your own mailbox, which is live on every plan.
Coming soon: LinkedIn outreach
Connection invites, messages and LinkedIn steps in campaigns are not available yet. Until they launch, AutoTraction does not send anything to anyone on LinkedIn. When outreach does launch, this is the job it is built for.
Outreach on LinkedIn is four separate jobs. Work out which people actually reach your buyers. Find them. Write a note short enough to read on a phone and specific enough to answer. Then follow up, more than once, without sounding like a sequence.
The research is slow, the writing is repetitive, and the follow-up is the part that gets abandoned. Founders tend to send twenty notes in one evening, get two replies, and never send the second message to the other eighteen.
The plan for how it will work:
- You enter your website. It reads your product and works out who it is for.
- It sources the people who actually reach your buyers, every week.
- It writes to them on LinkedIn from your own account, and by email where that fits.
- It follows up until they answer.
- When someone replies, the conversation is handed to you.
The same lead research will feed email and LinkedIn, so you are not maintaining two lists.
What you approve versus what runs today
| Step | Who |
|---|---|
| Writing your LinkedIn posts | Runs without you |
| What posts under your name | You approve, or let it post on its own |
| Finding threads worth a comment | Runs without you |
| Drafting the comment | Runs without you |
| Posting the comment | You, always |
| Invites and messages | Coming soon |
Approvals happen in one place, alongside your other content and drafted replies, which is how the whole thing stays at a few minutes a week.
Safety
- Your own account. Posts go out from your LinkedIn, not from a pool or a burner profile.
- Human pace, everywhere. Publishing goes through official APIs at human pace. Nothing in the platform is built to spray at volume, which is the behaviour that gets LinkedIn accounts restricted.
- Comments in public threads are never auto-posted. You paste every one.
- No fake engagement. No bought likes, no bot accounts, no mass connection requests dressed up as outreach.
AutoTraction versus doing it by hand
The by-hand column is the rough shape of keeping a founder LinkedIn going yourself. Treat it as an estimate of the job rather than a measurement of your week.
| Task | By hand, per week | With AutoTraction |
|---|---|---|
| Writing founder posts | 2 to 3 hours | None |
| Posting them on a schedule | 30 minutes | None |
| Finding threads worth a comment | 1 to 2 hours | None |
| Writing the comments | 1 hour | Paste the drafts |
| Approving what goes out | Not applicable | Part of a few minutes a week |
| Talking to people who reply | Yours | Yours |
A by-hand daily routine is in the four-minute marketing routine, and posting to LinkedIn as a founder is covered in where to post your side project.
Which plan includes it
LinkedIn posting and drafted comments are on every plan, from Solo at $19 a month. LinkedIn outreach is not on any plan yet, because it is not live. Email outreach is live on every plan: Solo uses a mailbox you already own, and from Starter at $39 the mailbox is set up for you.
Credits differ between plans: 250 a month on Solo up to 4,000 on Scale, with a verified lead costing 2. The full list is on the pricing page. For the email side see cold email outreach with your own mailbox, and grade the page you are sending people to with the free site grader.
Does AutoTraction send LinkedIn invites or messages?
Not yet. LinkedIn outreach is coming soon. Today it posts to your LinkedIn and drafts comments for you to paste, and outreach runs by email.
Does it post to my LinkedIn?
Yes. Founder posts in your voice, every week, through LinkedIn's official API on your own account. You approve them or let them post on their own.
Will this get my LinkedIn account restricted?
Posts go out from your own account at human pace through the official API, and comments are drafted for you to paste rather than posted by software. The behaviour that gets accounts restricted is mass sending, which is not what this does.
Which plans include LinkedIn posting?
All four, from Solo at $19 a month.