Marketing for apps built with Claude Code
The mechanism first, the pitch second. What runs on its own, what waits for you, and what the tool refuses to do.
You already ship. Agents run in your terminal, the deploy is one command, and the product changes most days. What has not changed is that the thing you built is invisible until somebody outside your GitHub notifications hears about it.
Most marketing tools sold to developers are vague about what they actually do with your accounts, which is a reasonable thing to be suspicious of. So this page is the mechanism, in order, including the parts we will not automate.
Replies are drafted, never posted
The most valuable thing a small product can do is answer the threads where somebody is already describing the problem it solves. It is also the fastest way to burn a Reddit account and a domain reputation, which is why every tool that auto-posts replies eventually produces a screenshot somebody dunks on.
AutoTraction finds the thread, reads it, and writes the reply in your voice. Then it stops. The draft sits there until you read it and paste it yourself. There is no setting that turns this into posting, because the drafting step is the product and the posting step is the liability. Reddit replies drafted for you, posted by you covers how the threads get picked.
What runs on its own, and what waits for you
| Step | How it runs | Who sends it |
|---|---|---|
| Positioning and voice | Read from your website, free | You approve |
| Content generation | Video, carousels, founder posts | You approve |
| Publishing | Official APIs, human pace | Automatic, your accounts |
| Reddit, X and LinkedIn replies | Thread found, reply drafted | You paste it |
| Cold email | Leads sourced, sequence written | Automatic, your mailbox |
| A lead who writes back | Sequence stops | You answer |
| Press pitches | Journalist picked, release written | Automatic |
| Ads | Meta and TikTok, capped | Automatic under your cap |
The rest of the loop
You enter your website. It reads the product, works out who it is for and how you sound, and drafts positioning and your first posts before you pay anything. The landing page grader is free too, and worth running first, because distribution against a page nobody understands just buys more bounces.
From there it generates videos with voiceover, six-slide carousels and founder posts, then publishes daily to TikTok, Instagram, LinkedIn, X and Facebook through the official APIs at human pace. It sources the people who reach your buyers and writes to them by email and on LinkedIn from your own accounts, following up until they answer. It reads the morning's news and pitches the journalists who would plausibly care. Then it watches which posts brought signups rather than views and makes more of those.
What it will not do
- It does not auto-post replies. Reddit and X replies are drafted for you and pasted by you. Every one passes through your eyes.
- It does not manufacture engagement. No bought likes, no bot accounts, no comment spraying.
- It does not touch anything you did not connect. Publishing runs through official APIs on accounts you own, outreach from your own mailbox.
- It does not read your repository. Everything it writes comes from your public site and your audience, not your code.
- It does not promise numbers. Anybody quoting you a signup figure before seeing your product is guessing.
You could build this yourself
You could. It is a content pipeline, five posting integrations, a lead source, a mailbox warmer, a thread search, a press database and an attribution loop. None of the pieces are hard. The cost is that every one of them is a live integration that breaks on somebody else's schedule, and the whole thing has to run on the days you are busy shipping. That is the actual argument here, and if you would enjoy building it instead, that is a legitimate answer.
Your four minutes a day
A morning briefing lists what ran overnight. You approve a couple of items, paste the replies you agree with, and answer the humans who wrote back. Nothing in the loop blocks on you for long, and a skipped day costs you one day. The routine is written out in the four-minute marketing routine.
Which plan fits
Solo at $19 a month runs the whole platform, with email outreach from your own mailbox, one campaign at a time and 250 credits. A credit is the unit of work: a verified lead costs 2, an image 5, a video 10, and ten credits is roughly a week of posts. Unused credits roll over for a month and extra ones cost 5 to 6 cents. Move up when campaign count or credits is the binding constraint, which the pricing page lays out per tier.
Related pages
If the product started in a browser builder before you took it over, marketing a Lovable app and marketing a Replit app cover that starting point. The general version is marketing for vibe coders, and the manual playbook is getting your first 100 users.
Does it need repository or server access?
No. It reads your public website. The only access it asks for is the social accounts, mailbox and ad accounts you choose to connect, and you can disconnect any of them.
Can I turn individual channels off?
Yes. Channels are connected accounts. A channel you do not connect does not run, so you can use it for content and replies only and keep outreach in your own tooling.
Will anything go out that I have not seen?
Scheduled posts and outreach emails send on their own once you have approved the plan, which is the point of the automation. Replies on Reddit and X never send. If you want an approval step on everything, approve the daily batch in the briefing before it publishes.
How is this different from wiring up my own agent?
Mostly maintenance and operation. The parts that are hard are keeping a dozen platform integrations working, sourcing verified leads, and making the thing run on the days you are heads down in a build.