How to market an app you built with Lovable

You described what you wanted, Lovable built it, and it works. People can sign up, the payment goes through, the product that was in your head three weeks ago lives on a domain you own.

Then it goes quiet. No signups today, none yesterday. This is the first problem in the project with no prompt behind it. You cannot ask for users the way you asked for a settings page.

The honest version of where you are

Plenty of people who ship with Lovable are not developers. They are operators, designers, teachers, people who ran a business for years and finally built the tool they kept wishing existed. Which means the person holding a finished product is often the person who has never run a marketing channel in their life.

So the position is this. You have something real, no audience to launch it to, and no habit of posting daily, writing cold emails or pitching journalists. And the move a developer makes when marketing gets uncomfortable, going off to build another feature, was never your plan anyway.

Distribution is a process, not a talent. It is just a daily one, and daily is what a person with a job and a new app has no room for.

What marketing this app actually involves

Stripped of jargon there are four jobs: show up where your buyers already are, several times a week; answer the threads where people describe your problem out loud; write to the people who reach your buyers; and tell a journalist when there is something to tell.

Each is simple alone. All four, every day, for eight weeks, is the part that does not happen. The manual version is written out here: how to get your first 100 users for an app you built with Lovable, Cursor or Bolt. Do it by hand for a week before you pay anybody, us included.

What AutoTraction runs for a Lovable app

You enter your website. It reads the product, works out who it is for and how you sound, and drafts your positioning and your first posts. That part is free.

Content

Videos with voiceover, filmed, edited and captioned. Six-slide carousels built as a hook, four tips and one ask. Founder posts in your voice. Most Lovable apps are consumer or small-business, where the video channels usually outweigh LinkedIn, and you are not the one who has to work that out. More in AI TikTok and Instagram carousels for founders.

Posting

Every day to TikTok, Instagram, LinkedIn, X and Facebook, through official APIs, at human pace, on accounts you own. You connect them once. Nothing gets installed and nothing changes in your app.

Replies

It finds the threads on Reddit, X and LinkedIn where somebody is already asking for what you built, and writes your reply. You read it and paste it. With no following, this is the channel that works first: a good answer under a busy thread gets read by people who have never heard of you. Why replies beat posts on X has the numbers.

Outreach

It sources the people who reach your buyers, writes to them by email and on LinkedIn from your own accounts, and follows up until they answer. When a human replies, it hands you the conversation.

Press, ads and the learning loop

It reads the morning's news, picks the journalists who would care, writes the release and sends the pitch. Ads, if you want them, run on Meta and TikTok with the winner kept and your cap never passed. And it watches which posts brought signups rather than views, then makes more of those.

The jobs, and who ends up doing them

What it will not do

• It does not auto-post replies. Reddit and X replies are drafted and you paste them. You read every one first.
• It does not manufacture engagement. No bought likes, no bot accounts, no comments sprayed at scale.
• It does not post from accounts that are not yours. Publishing runs through official APIs at human pace on your own accounts.
• It does not rescue a landing page nobody understands. Distribution only buys more bounces. Run the free site grader first.

Your four minutes a day

A briefing tells you what ran overnight. You approve a couple of things, then answer the people who wrote back in your own words, because those are the conversations that turn into users. Four minutes is the honest size of it. The habit itself is in the four-minute marketing routine.

Which plan fits

Start on Solo at $19 a month. It runs the whole platform: content, daily posting, drafted replies, press pitches and the learning loop. What you give up is LinkedIn outreach and a mailbox set up for you, so you bring your own mailbox and run one campaign at a time, on 250 credits a month. Move up when a campaign limit or the credit balance is what slows you down. The plans sit side by side on the pricing page.

If Lovable was not your only tool

If you finished the project in an editor, marketing an app you built with Cursor is closer. If Lovable was one of several prototypes, read marketing for Bolt.new apps. The general version is marketing for vibe coders.

I am not technical. Is there anything to set up?

You enter your website address and connect the accounts and mailbox you want it to use. There is no code and no change to your Lovable app. It reads your public site, not your project.

I have no followers and no social accounts yet. Does that break it?

It is the normal starting point. Create the accounts, connect them, and let the posting build them while the drafted replies do the early work. A useful reply under a thread people already read does not need an audience of your own.

How do I know my app is ready for this?

The test is whether a stranger can read your landing page and say what the app does and who it is for. The free grader at /scan tells you where that breaks.