Marketing for apps you built with an AI build tool
The build got cheap. Getting users did not. Here is what AutoTraction runs for an app you shipped in a weekend.
You built something with Lovable, Cursor, Bolt, Claude Code or Replit. It deploys, the signup form works, the demo is real. Then the tab goes quiet, because building was the part you knew how to do and marketing is the part nobody handed you a prompt for.
The situation you are actually in
A landing page and a working demo used to be evidence you were serious. Now everyone has one. The scarce thing is the first fifty people who find you, try it, and tell somebody else.
So the job is not another feature. It is showing up where your users already are, answering the threads where people describe your problem out loud, and writing to the people who reach your buyers. That work is daily and it fits badly next to a build session. Most vibe-coded apps fail because nobody did the boring part for eight weeks.
Do the manual version for a week first. We wrote it down: how to get your first 100 users for an app you built with Lovable, Cursor or Bolt. AutoTraction is for the weeks after, when you know the work matters and you still do not want to do it every morning.
Start with your build tool
The starting position differs more than the tools do. Pick the page that matches how you shipped:
- Marketing a Lovable app, for a first product built without writing code.
- Marketing for apps built with Claude Code, the mechanism spelled out before the pitch.
- Marketing an app you built with Cursor, for a developer short on hours rather than skill.
- Marketing for Bolt.new apps, when you have several prototypes and one of them deserves the distribution.
- Marketing a Replit app, when a project turns into something people pay for.
The rest of this page applies whichever one you used.
What AutoTraction does, channel by channel
You enter your website. It reads your product, works out who it is for and how you sound, and drafts your positioning and your first posts. Nothing about that step costs money. From there:
Content
It generates videos with voiceover, filmed, edited and captioned; six-slide carousels built as a hook, four tips and one ask; and founder posts in your voice. None of it is a template. More on the formats: AI TikTok and Instagram carousels for founders.
Posting
It publishes every day to TikTok, Instagram, LinkedIn, X and Facebook, through official APIs, at a human pace, on the accounts you already own. You get your own accounts, posting, rather than a new brand account nobody follows.
Replies
It finds the threads on Reddit, X and LinkedIn where people are already asking for what you built, and drafts your reply. You paste it, which is why your accounts never look automated. See Reddit replies drafted for you, posted by you.
Outreach
It sources the people who reach your buyers, writes to them by email and on LinkedIn from your own accounts, and follows up until they answer. When someone replies, it hands you the conversation.
Press
It reads the morning's news, works out which journalists would care, writes the release and sends the pitch. You wake up to the replies.
Ads and the learning loop
If you want ads, it runs Meta and TikTok in one place, writes the creative, keeps the winner and never passes the cap you set. Across every channel it watches which posts bring signups rather than views, then makes more of the ones that worked.
What it will not do
Worth being blunt, because a lot of tools in this category are not.
- It does not auto-post replies. Replies on Reddit and X are drafted and you paste them. You read every one before it goes out.
- It does not manufacture engagement. No bought likes, no bot accounts, no comment spraying at scale.
- It does not post from accounts that are not yours. Publishing runs through official APIs on your own accounts.
- It does not fix a product nobody wants. If your landing page does not explain what the thing is, distribution just gets more people to bounce. Run the free site grader before you spend on anything.
Your four minutes a day
A morning briefing tells you what ran overnight. You approve a couple of things, then answer the conversations worth answering in your own words, because those are the ones that turn into users.
| Your part | Not your part |
|---|---|
| Read the briefing | Writing the videos, carousels and posts |
| Approve or reject | Scheduling and publishing them |
| Paste the replies you agree with | Finding the threads worth replying to |
| Answer the humans who wrote back | Sourcing leads and the follow-ups |
About four minutes. The routine is written out in the four-minute marketing routine.
Which plan fits
Start on Solo at $19 a month. It runs the whole platform: content, daily posting, drafted replies, press and the learning loop. What you give up is LinkedIn outreach and a mailbox set up for you, so you bring your own mailbox and run one campaign at a time, on 250 credits a month. Move up when a campaign limit or the credit balance is what slows you down. The comparison is on the pricing page.
If you have picked up a co-founder or a first hire since shipping, read Marketing for pre-seed startup teams instead. If you are shipping several small products rather than one, marketing automation for indie hackers is closer to your shape.
Does it work if my app was built entirely by AI?
Yes. AutoTraction reads your website, not your repo. It does not care how the product was built, only what it does and who it is for.
Will posting this often get my accounts flagged?
Posting goes through the official APIs at human pace on the accounts you already own. Replies on Reddit and X are drafted for you and posted by you. Nothing sprays comments at scale, so there is no bot pattern to catch.
I have no followers anywhere. Is that a problem?
It is the normal starting point. That is why replies matter early: a useful answer under a thread people are already reading gets seen without an audience of your own. The posting side builds the account while the replies do the work.
How long before I see signups?
Nobody can promise you a number, and we will not. What it can do is make the work happen every day rather than three days a month, and show you which posts brought signups rather than views.