How to market an app you built with Bolt.new
You can ship five things a month. Distribution does not scale like that, so the first decision is which one gets it.
Bolt made the expensive part cheap. You can go from an idea at breakfast to a deployed app with a signup form by the afternoon, and once you have done that twice you tend to keep doing it.
Which is how most Bolt builders end up in the same position: four or five live URLs, a couple of them genuinely good, and none of them with users. The bottleneck moved. It is no longer whether you can build the thing. It is that distribution takes weeks per product and you have been spending those weeks building the next one.
Distribution does not fan out
Prototypes are parallel. Marketing is not. Every product needs its own audience, its own threads, its own list of people who reach its buyers, and its own eight weeks of showing up. Split that across five apps and every one of them gets a fifth of a channel, which is the same as nothing.
So before any tool is worth paying for, pick one. Not permanently, and not the one you most enjoyed building. The one with evidence.
Which prototype deserves the distribution
| What you are seeing | What it means | What to do |
|---|---|---|
| People you never told keep coming back | Real pull | This is the one. Start marketing it. |
| Signups, then silence | Curiosity, not need | Talk to five of them before spending |
| Somebody asked what it costs | A money signal | Charge, then market it |
| You explain it twice and they still squint | Positioning, not distribution | Fix the page, then start |
| Steady traffic, no signups | The landing page is the leak | Run the free site grader |
| You are already bored of it | Not a marketing problem | Ship the next one honestly |
If nothing on your list clears that bar yet, the cheapest next step is a week of manual distribution on your best candidate. The first 100 users playbook is that week, written out.
What AutoTraction runs for the one you picked
You enter its website. It reads the product, works out who it is for and how you sound, and drafts positioning and first posts for free. That alone is a useful test of a prototype, because a product that cannot be described from its own landing page is not ready for traffic.
Then it generates videos with voiceover, six-slide carousels and founder posts in your voice, and publishes daily to TikTok, Instagram, LinkedIn, X and Facebook through official APIs at human pace on your own accounts. It finds the Reddit, X and LinkedIn threads where people are asking for what you built and drafts the reply for you to paste. It sources the people who reach your buyers and writes to them by email and on LinkedIn, following up until they answer. It pitches journalists when there is a story, runs capped Meta and TikTok ads if you want them, and keeps score by signups rather than views.
What it will not do
- It does not auto-post replies. Reddit and X replies are drafted and you paste them, which is why the accounts never look automated.
- It does not manufacture engagement. No bought likes, no bot accounts, no comments at scale.
- It does not post from accounts that are not yours. Official APIs, human pace, accounts you connect.
- It does not make a prototype into a product. If the thing breaks on the second visit, distribution just finds more people to lose.
Your four minutes a day
A briefing tells you what ran overnight. You approve a couple of things, paste the replies you agree with, and answer the people who wrote back. Four minutes, which matters here because the rest of your day is still going into building. The routine is in the four-minute marketing routine.
Which plan fits
Campaigns are the line that matters when you have more than one product. Solo at $19 and Starter at $39 run one campaign at a time, which is the right shape for the single app you chose. Pro at $99 runs three at once with email and LinkedIn outreach together and 1,500 credits. Scale at $249 runs an unlimited number with three mailboxes and three LinkedIn senders. Every plan runs the whole platform. The per-tier bullets are on the pricing page.
Related pages
If the app you picked started somewhere else, see marketing a Lovable app or marketing a Replit app. If you ship several products as a habit rather than a phase, marketing automation for indie hackers is the closer fit. The general page is marketing for vibe coders.
Can I market more than one Bolt app at once?
Yes, but campaign limits decide how many. Solo and Starter run one campaign at a time, Pro three, Scale unlimited. Content and posting are per product, so the practical question is how much outreach you want running in parallel.
What if I kill the product after a month?
Then you have lost a month of subscription and learned something cheaply. Plans are monthly and cancel any time, and unused credits roll over for a month.
My app has no payments yet. Is it too early?
Not necessarily, but decide what a win looks like first. Free signups you never contact are not evidence. If you are marketing a free product, the point is to learn who wants it, which the outreach replies tell you faster than the traffic does.
Does it work on a bolt.new subdomain?
It reads whatever URL you give it, so yes. A domain of your own still helps with press and cold email, and the free setup shows you domain options at cost.